From 1995 to 2006, Reinhard Haas worked as chief editor of GQ – Gentleman’s Quarterly, published by Condé Nast. He was in charge of the change of name and repositioning of the title from Männer Vogue to GQ. Furthermore, he developed the line extensions GQstyle and GQcars as well as the annual event GQ – Men of the Year during his 11-year occupation.